For Current Mobile Banking, we created a campaign platform that is by, of, and for the creator generation. Traditional banking institutions deny access for you to realize your creative potential. With Current you have easy access to your cashflow, earlier and without hidden fees. Giving you the freedom you need to bring your dream to life.
Our DRTV campaign shows the daily hustle of a rising content-creator, Keshawn, as he uses Current’s tools, services, and perks to his advantage. The entire process was completely collaborative. We worked with @keyshawntheking to compose an original song and create something similar to what he would actually make for his social media pages. By offering Current’s social platform as a creative voice for Gen-Z and their influencer community, we established Current as the future of banking for Gen-Z.
